Isobar Races To Finnish Line, Acquires White Sheep And Suddenly Re-Brands It

Aegis Group's Isobar unit this morning announced yet another acquisition expanding its dominance as the world's largest interactive advertising services network. Aegis said it has acquired White Sheep, a five-year-old, full-service digital marketing and design shop in Finland that services clients such as Valio, Bayer and Fazer.

Terms of the deal were not disclosed but Aegis said White Sheep has gross assets of about $1 million.

White Sheep, which specializes in online marketing strategy, digital media, web development and creative production will be re-branded as Suddenly Helsinki, becoming part of Isobar's Suddenly network of full-service digital marketing agencies in the Nordics. It will join Suddenly offices in Stockholm, Oslo, Gothenberg and Copenhagen.

"This acquisition fulfills our objective of having a Suddenly [brand] in all four Nordic countries," Robert Lerwill, CEO of Aegis, stated.

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