Relatedly, Diet Coke and the National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health have joined forces to raise awareness about women's risk of heart disease--in support of NHLBI's The Heart Truth campaign--with a multifaceted program that will reach consumers across the nation.
To celebrate American Heart Month in February, Diet Coke's Red Dress Program will take center stage at high-profile events, including sponsorship of The Heart Truth's Red Dress Collection fashion show at Fashion Week 2008. Diet Coke will also unveil new packaging and programs featuring The Heart Truth and Red Dress logos and messages on heart health.
--Nina M. Lentini
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