• January 11, 2008

Hair Club for Men is co-branding with Playboy.com for a new provocative online game located at hairclub.com/photohunt.

The game challenges users to spot the differences in before and after photos, and features Playboy Playmates. In addition, users can view videos, download wallpapers, and find out what Playmates prefer. The game will be promoted aggressively on Playboy.com through banner ads and an extensive e-mail campaign.

Hair Club is a wholly-owned subsidiary of Minneapolis-based Regis Corp ., which owns more than 10,000 salons worldwide, and such famous brands as Supercuts, Mastercuts, Smartstyle, Cost Cutters, Jean-Louis David and Vidal Sassoon. It is based in Boca Raton, Fla.

--Nina M. Lentini