Wal-Mart Intros New Green Line From Clorox

  • January 15, 2008
Wal-Mart says it will be the first to sell the new Green Works natural cleaning line, from the Clorox Co., at its stores around the world.

"When we learned more about the product line, we encouraged Clorox to expedite its global distribution plans and partner with us on marketing to reach the growing number of Wal-Mart shoppers looking for ways to make greener choices that positively impact the environment," the company says of the products, made from plant-based ingredients derived from sources like coconuts and lemon oil.

Wal-Mart says the new line--including five different types of household cleaners--is biodegradable, non-allergenic, packaged recyclable bottles, and not tested on animals. Clorox has been beefing up its green image, and recently acquired Burt's Bees, an all-natural cosmetics company.

--Sarah Mahoney



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