Q Interactive Names Henderson Chief Analytics Officer

  • January 24, 2008
Chicago-based Q Interactive, an online marketing services provider, has promoted Arend Henderson to chief analytics officer. Henderson is responsible for leading the company's advertising targeting strategy, developing behavioral insights to enhance its core advertising products, and designing and deploying improvements to its optimization and measurement solutions.

Henderson, an eight-year veteran within the company, was most recently the vice president of analytics responsible for overseeing Q Interactive's suite of high-performance inventory management and analytical services, including its targeting, contact management and optimization systems and infrastructure for e-mail.

Henderson is an active member of the Interactive Advertising Bureau's e-mail committee and a regular speaker at industry events. He most recently presented at MediaPost's E-mail Insider Summit. He can be heard next month at the E-mail Experience Council's Email Evolution Conference in San Diego and MarketingSherpa's 3rd Annual E-mail Summit in Miami.

--Tanya Irwin

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