Dove Kicks Off V-Day With Sparkly Sweepstakes

  • January 25, 2008
Dove, the premium chocolate brand owned by Mars Snackfood U.S., is kicking off the Valentine's Day season with a diamond sweepstakes.

MyDove Chocolate, a personalized gift option that allows users to have personal messages printed inside the foil wrapping, has partnered with Kwiat Diamonds.

Consumers are invited to share-in 51 characters or less--how they plan to say "I love you" on Valentine's Day and get a shot at a $21,000 diamond necklace.

--Sarah Mahoney

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