A year after launching a direct-to-consumer mobile Web site, Discovery Communications is rolling out new mobile portals designed for each of its major programming channels:
Discovery Channel, TLC, Animal Planet, Discovery Health and Planet Green. Users can access the networks’ TV content via the mobile Web, and can also download specific mobile applications such
as TV listings, ring tones, and SMS message alerts.
So what’s so unique about this? Well, consider the relevance of one application for
animal planet: A state-by-state dog park locator. Or, how about keyword searchable recipes from TLC's "Take Home Chef" fan site?