What’s true about real estate, apparently is also true about mobile advertising. At least that’s what Cyriac Roeding, executive vice president of CBS Mobile believes. On Wednesday,
Roeding announced plans to begin offering CBS’ mobile advertisers the ability to target their ads based on specific locations. The application will utilize a new GPS-based social mapping
technology developed by Loopt that can target consumers based on their proximity to specific business locations.
The ads are not sent via SMS to consumers' mobile devices, but instead appear
non-intrusively on mobile Web sites that consumers can access from their cell phones. The ads will be available on CBS Sports Mobile and CBS Mobile News Web sites, on Loopt properties and its
partner's Web sites.
“This makes the ads highly relevant to consumers and advertisers at the same time,†says Roeding.
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