The New York-based Leverage Agency, specializing in sports sponsorship and branded entertainment, has hired John O'Keefe, formerly of CSTV, as director of sponsorship and media research. Also joining
are Chris Farrell as national sponsorship account manager; Matt Lacks as national sponsorship sales manager and Julian Barnes as senior vice president of business development. Kevin McIntyre, formerly
of ESPN, has been promoted to senior vice president of sales from vice president. -- David Goetzl