Here it is. The long awaited conversation between a major media buyer (Aegis America’s David Verklin) and a major mobile platform
developer (iO’s Bob Desena) on the future of a rapidly emerging digital medium. And what did they talk about first? A book. No, not an iBook, the printed media kind. Specifically, David
Verklin’s book, “Watch This, Listen Up, Click Here." But that’s okay, because the book is really about the future of media, and the question
posed by Desena, was his focus on mobile media.Verklin noted that while preparing the book, his Carat unit conducted some research asking people which
they’d give up first: PC-based Web access, or their mobile device. The answer was obvious, he said, noting that a mobile device is no longer just a cell phone, but a little bit of
everything.
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