Verklin sees mobile as a good fit with increasingly integrated campaigns. "Look down at your feet in the shower and you see a picture of the the future of media. It's a mosaic," he said. "Advertising
to the interested. That's what it's all about...That's why I think mobile will fit into so many marketing plans." Right now, Verklin views the lack of widespread 3G networks as the biggest barrier to
mobile advertising in the U.S. He's big on the cellphone as a mobile wallet and for local search.
