Commentary

And He Has One Heck Of A Recipe For Mushrooms Too

What kind of prerequisite should a mobile media guru at a major media shop have? Well, if it’s Carat’s Gene Keenan, it doesn’t hurt to be a Deadhead. Or better yet, have a connection to the Dead’s stomach. At least that’s what Keenan’s boss David Verklin noted during his conversation with iO’s Bob Desena. To illustrate the credentials of Carat’s mobile guru, Verklin turned to the audience and asked them if they knew what Keenan did before joining Carat? “He was the chef for the Greatful Dead,” Verklin said.
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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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