• by Mark Walsh  @markfwal, February 7, 2008

Panelists don't expect mobile ad spending to be hard hit by a recession. While mobile might still be considered a "luxury good" by marketers and agencies, Yahoo's Cushman sees mobile benefiting from being tied to traditional advertising by adding a greater degree of measurablity and accountability to cross-media campaigns.

The Weather Channel's Gump says mobile will continue to grow this year, it's just a matter of how much. "Growth could be dampened but were going to see significant growth in mobile this year," he said. Like AOL's Jason Gruber sees mobile maintaining steady growth based on repeat business its getting through its Third Screen Media mobile ad platform.