• by Joe Mandese , February 7, 2008

Like the early Internet, the seminal mobile media marketplace is in dire need of aggregation, and the team at mobile search developer Medio Systems thinks they’ve found part of the solution with its new On-Device Portal, or ODP for short. The portal, billed as the first “search-and-discover” consumer experience, is embedded on mobile handsets and is created specifically for mass-market mobile phone users. The beauty of the system is that it provides one-click access to specific mobile content categories such as real-time news, sport scores, weather, flight status and local directory information.

“While smartphones are popular, it is easy to forget that 89 percent of U.S. subscribers are still using ‘feature phones,’” explains Brian Lent, CEO of Medio Systems. “These phones typically retail for less than $100 and are not optimized for mobile content consumption and Internet connectivity. For these feature phone users, finding content on their device has often been a frustrating process.”