Commentary
MediaCom Moves Beyond Interactive, Becomes 'Interaction'
- by Joe Mandese @mp_joemandese, February 11, 2008
WPP’s MediaCom unit this morning renamed its digital media arm, Beyond Interactive, as Beyond Interaction. Along with the re-branding is a slight reorganization that unifies all of MediaCom’s global digital agencies under a single name.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
