• February 13, 2008

Video game publishers have a new full-service marketing agency to turn to, as Sweet Spot Productions has officially launched, with initial clients including SEGA and EIDOS.

Hollywood, Calif.-based Sweet Spot creates ad campaigns for both game and film studios, and produces Webisodes, film trailers, as well as TV and radio spots to aid in promoting their client's products. Co-founders Don Scotti and Joe Takats are film industry vets who have worked with companies like Warner Bros., Paramount and Disney on previous projects.

"We see Sweet Spot Productions as the new 'Go-To' marketing agency for feature film producers and distributors, as well as for the hottest video-game producers and gaming development companies," said Takats.

Sweet Spot recently developed a promo campaign for SEGA's "The Golden Compass" game, including the trailer, domestic and international TV spots, ads for digital billboards, as well as online banners and rich media. The firm has also promoted SEGA games like "Virtua Fighter 5" and "Nights: Journey of Dreams."

--Tameka Kee