According to the BIGresearch Consumer Intentions & Actions Survey in June, consumer confidence is steady, durable goods purchase plans are lower, but a few more consumers are planning to make airline reservations. The Marketing Executive Insights suggests that uncertain consumers keep retailers guessing when the good times will return. Consumers continue to exhibit inconsistent behavior.
Overall, the report summary says the noticeable outcomes of the research , besides those noted above, include the fact that value oriented retailers are in a winning position, employment attitudes improve and soft goods, home improvement, and lawn and garden purchase intentions are up.
Some of the data findings include:
Purchase Intentions for each of the following durables versus May showing signs of pullback;
(Numbers are % of those who say they plan to purchase in next 6 months)
Financial plans of consumers over next 3 months:
- 41.6%, paying down debt
- 37.0%, increase savings
- 32.1%, decrease overall spending
- 28.9%. pay with cash more often
- 9.2% saying they plan to buy stock
- 3.8% say they plan to sell stocks