• by Tameka Kee , March 18, 2008

Alan Cohen showed a promo video about Initiative's campaign for the SAW III movie, which ran strictly on MobiTV (a mobile TV service, naturally). They programmed a SAW III channel, which ran movie clips and behind the scenes interviews 'round the clock.

Bloody and gory and sinister in classic SAW style, the channel became one of MobiTV's most widely viewed -- clearly resonating w/ the movie's core audience of 18-24-year-old-youths.

Still ... I don't know about you, but I wouldn't want a whole channel worth of horrific SAW footage, ready at a moments notice on my cell phone. Ew.