Our own Joe Mandese had his skeptic hat on when he asked panelists "every brand can't participate in a game, or have mini-movies or widgets on their site, can they? Where can we go with this?"
The panelists resounded with a convincing "YES YOU CAN!"
Alan Cohen of Initiative used the Sonic power toothbrush as an example, saying "How many people use a Sonic toothbrush? Do you like it?
Have you told someone about it? Okay, so would you watch a video online about the product if they were coming out with a new version?"
The audience response ranged from "sure, yes ... why not
... and of course"
And Cohen said, "So there's an online video that could be placed on a widget, that people would want to see -- and it's a product that's not geared toward 18-year-olds."