• by David Goetzl  @dgoetzl, March 19, 2008

ESPN has promoted two senior directors to vice president for its digital sales operations. Lisa Valentino and Steve Takeuchi take on duties as vice president, sales planning/asset management.

"Both Lisa and Steve have demonstrated leadership in their strategic sales approaches by driving results in their areas," said Ed Erhardt. "These moves are designed to enhance our focus on the growing digital assets within the ESPN portfolio."

Valentino will oversee digital sales strategy along with a new sales strategy and digital insights group. Takeuchi will handle sales planning, pricing and oversight for various platforms, including ESPN.com, ESPN Mobile and ESP360.com. He will continue to report to Oliver Dizon, senior vice president, strategic sales planning and revenue enhancement.