Commentary

Welcome To The Machine -- Really Welcome

Porter summed up his "Welcome To The Machine" OMMA Hollywood keynote on an upbeat note for the creative's in the room, reminding everyone that "good stories don't come from machines." They come, of course, from agencies like his Crispin Porter + Bogusky. And that's not something you're likely to find in any Google algorythms.

"If you’re a creative in this business, and if you’re good at it, you probably don’t ened to worry about any machine â€" just yet."

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