• by David Goetzl  @dgoetzl, March 20, 2008

Rentrak, which measures VOD consumption via set-top box data, said it has reached a multi-year deal with Turner Broadcasting, which operates eight on-demand networks ranging from Cartoon Network to CNN to TruTV.

Rentrak said it now has 90-plus content providers using its services. "VOD represents a growth opportunity for Turner brands, and we are pleased to be able to share metrics ... (with) our advertisers," said Jack Wakshlag, Turner's chief research officer.

Through its OnDemand Essentials product, Rentrak gleaned data from some 45 million set-top boxes from 23 MSOs.