Former G4 Execs Jumping To Place-based Video

More TV executives are migrating to place-based video networks in sales and marketing roles, continuing testimony to the medium's rapid expansion and growing appeal to advertisers. In the latest mini-trend, a number of executives associated with Comcast's G4 Media are showing up in the place-based video industry.

On Monday, Reactrix Systems announced the hiring of Lauren de la Fuente as vice president of brand solutions and marketing. She previously served as G4's vice president of strategic programming and marketing solutions. Before G4, de la Fuente was vice president of off-air creative for USA Network and the Sci Fi Channel, and was also vice president of marketing for MTV. At Reactrix, which operates interactive video displays in public areas, she'll be responsible for wrangling new strategic alliances and leading development of branded programming for Reactrix clients.

(De la Fuente is the second big TV hire for Reactrix, following Sue Danaher, who left MTV Networks to join Reactrix as president. At MTVN, Danaher had served as vice president and general manager of advertising.)



Previously, in January, Premier Retail Networks hired Richard Fisher, the founder of the original ZDTV (which merged with G4/TechTV) as president of PRN Worldwide, the company's burgeoning international business. The company, which operates video networks in big retail chains like Wal-Mart and Circuit City, said Fisher will lead development of international business, which already includes partnership with Carrefour, a major supermarket retailer based in Europe with chains in South America and Asia.

In cinema advertising, Screenvision hired Michael Chico as executive vice-president for sales last August. While Chico's most recent role was with Madison Square Garden, before that he held executive positions with NBC and ABC, and management positions at ESPN and the A.C. Nielsen Company.

Smaller place-based video companies are also getting in on the act. Also last August, the Health News Network--a cable channel which delivers content to hospital common areas, lobbies, and patient rooms--hired Shirley Stone, formerly of the Discovery Channel and Food Network, as national sales manager.

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