Gillette Taps Tiger For 'Next Phenom' Contest

  • March 28, 2008
Gillette will use golfer Tiger Woods to tout its Gillette Fusion via a nationwide search to find someone who can perform a "ball sport" feat. The Gillette Fusion "Search for the Next Phenom" competition dangles a $30,000 cash prize.

The contest, running through June, supports the launch of Gillette's Fusion Phenom.

Prospects must record a 90-second video showcasing their abilities, and upload it to YouTube viewers vote via an online process. There will also be live events this spring in 10 markets, including Atlanta, Dallas, Houston, L.A., Chicago and New York.

--Karl Greenberg

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