Miller Redesigns Iconic Miller Lite Packaging

  • April 1, 2008
Beginning this month, a new differentiating signature look adorns all Miller Lite bottles, cans, packaging, point-of-sale materials and signage in stores and on delivery trucks. It's been five years since Miller Lite--the creator of the light beer category and the beer with more taste and half the carbs of Bud Light--tweaked its packaging, the company said.

Miller Lite's new look was designed by Chicago-based Bagby and Company, Inc.

--Nina M. Lentini

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