Reebok has signed with Marvel Entertainment, Inc. to launch a line of children's sneakers. In-store and promotional activity will feature Iron Man and The Incredible Hulk.
The new
line of sneakers will be available exclusively at Foot Locker and Kids Foot Locker stores this spring, coinciding with the releases of Marvel Studios' event films "Iron Man" and "The Incredible
Hulk."
--Karl Greenberg