Soap Opera Digest is teaming up with Wal-Mart for their fourth "Shop Like a Soap Star" marketing program.
The program includes advertising in the magazine's Oct. 7 and Oct. 14
issues, as well as a five-market soap star tour and sampling in 100 Wal-Mart Supercenters nationwide. Stars from popular soaps on all three networks will sign autographs and pose for pictures with
fans.
While product tie-ins are still being finalized, past participants have included BIC, Calgon, Quaker, Tang, Lysol, Huggies and Tampax.
--Sarah Mahoney