• April 14, 2008

Datran Media and Zinio have partnered with the Ad Council to launch Earth Day Now, a sustainable digital media campaign focused on raising environmental awareness in conjunction with Earth Day on April 22.

The campaign will provide millions of Americans with email access to energy conservation tips and suggestions on how to better care for the earth.

Datran Media will focus on promoting Earth Share, a federation of America's leading non-profit environmental conservation organizations. An Earth Share public service announcement will be distributed via Datran Media Communities publications, a series of e-newsletter and Web communities that include environmental awareness and conservation titles like MyGreenClick.com and MyCarbonClick.com. The service announcement will reach as many as 5 million U.S. residents that have indicated an interest in environmental topics.

Zinio is working to organize a critical extension to the Earth Day Now campaign by enlisting the support of many industry service providers, including the Email Experience Council (EEC), the email marketing arm of the Direct Marketing Association (DMA), Datran Media, Yoga Journal, Vegetarian Times and VIV Magazine.

--Tanya Irwin