• by April 21, 2008

HP has formed a strategic relationship with Omnicom Group. Omnicom will offer on-demand printing for direct mail pieces, packaging, marketing collateral, point of sale materials and traditional advertising to its clients using HP products.

In addition, Omnicom's BBDO was awarded the international management of HP's Imaging and Printing Group's advertising business, making BBDO the group's advertising agency for all geographies outside the United States, replacing Publicis. The assignment is valued at $200 million.