• May 12, 2008

British Airways' OpenSkies has appointed Web Liquid to develop and manage its digital marketing in New York and Europe. OpenSkies, a wholly owned subsidiary of British Airways, has filed for regulatory approval to launch transatlantic flights this summer.

"Web Liquid's proactive nature, knowledge of the premium travel space and business acumen will help us communicate our dream of delivering a memorable travel experience where every detail matters," said Dale Moss, OpenSkies managing director, in a statement.

The Web Liquid campaign will use digital marketing techniques including social media and behaviour-centric digital media and creative. OpenSkies Web site (www.flyopenskies.com) is designed to share the excitement of building an airline from an insider's perspective and seek community input in the process.

--Tanya Irwin