Fresh & Easy Neighborhood Market, the El Segundo, Calif.-based U.S. arm of Tesco, says it is expanding its private label to 250 new items, all scheduled to roll out in the next three months.
The company, which says the move follows "great customer response and encouraging sales of own-brand food," says the offerings include fresh prepared ready meals, new juices and brewed teas,
soy and goat yogurt, as well as a range of ready-to-grill meats.
--Nina M. Lentini