The Quaker Oats Company named Tribal DDB its digital agency of record for the Quaker brands in the United States. This decision consolidates the digital marketing of the Quaker brands, which includes
Quaker Oatmeal, Quaker Snack Bars, Quaker Simple Harvest, Quaker Rice Snacks and Quaker Life Cereal, among others. The accounts were previously handled by multiple digital agencies.
