• by David Goetzl , May 16, 2008

New Lifetime ad sales head Debbie Richman is bringing along a colleague from her previous time at agency OMD. David DeSocio joins as senior vice president, Lifetime Partnerships. 

Richman, who took over in April, said DeSocio will look to "leverage" the Lifetime brand--which covers three networks, video on demand and online content--"across multiple platforms." He will also be charged with creating "new types of advertising partnerships."

DeSocio was chief strategy officer at OMD, following seven years in integrated sales at AOL Time Warner.