Wal-Mart is picking up grocery shoppers with higher incomes. Among households who report an income greater than $50K, Wal-Mart's share of preference as a grocer increased from 12.3% in 2007 to
13.5% in 2008. Here's the Top 10:
| Store | April
'07 | April
'08 |
|---|
| Wal-Mart | 12.3% | 13.5% |
| Stop 'n Shop | 2.3% | 2.6% |
| Publix | 4.3% | 4.4% |
| Shoprite | 2.9% | 2.9% |
| Giant Eagle | 1.9% | 1.9% |
| Meijer | 2.5% | 2.5% |
| Costco | 2.1% | 1.9% |
| Kroger | 6.6% | 6.4% |
| Safeway | 3.6% | 3.2% |
| Albertsons | 2.7% | 2.1% |
Source: BIGresearch, Retail Ratings Report, Apr 08
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