• by Aaron Goldman , Op-Ed Contributor, May 19, 2008

Gord Hotchkiss, Enquiro -- "Search is the thin edge of the wedge." He was referring to the role of search in the context of the Web changing the world.

Gian Fulgoni, comScore -- "Online is the new primetime." Per comScore, the reach of the Internet exceeds TV from 7am to 8pm.

Gerry Bavaro, DidIt -- "Strategy in SEM is intent that can achieve goals through relevant tactics."

Cam Balzer, Performics -- "Look at Return on Energy." Performics often uses ROE as a metric for client's to use when evaluating priorities for a search program.

Mike Jarvenin -- "Cross-channel optimization starts with cross-channel monitoring." More here.