Commentary

Welcome Focus Group

The panel of Ball State students are getting a barrage of questions. The "pros" seemingly are chomping at the bit to take advantage of this focus group.

One marketer cuts right to the chase: Can you name specific emails from marketers you receive/received which you didn't reflexively delete?

One student doesn't offer specifics, but says he wants content "rather than just --here's a coupon for our latest specials." Relevant content and advertising on the side, he says. Â

Another says he opens the periodic emails he gets from Apple about their products. He refers to them as "sleek and fun to look at." And apparently, there's some ROI there. He says they've made him determined to purchase an Apple TV. Â

But at the same time, part of the effectiveness of the Apple emails is that they are PERIOIDIC. In that vein, he said he recently signed up for a "word of the day" from UrbanDictionary.com, but that really means EVERY DAY and he's pretty sure he'll unsubscribe soon.

Yet, a fellow student says she "loves" the daily words from Dictionary.com. Separately, emails from Rent.com have been a godsend in helping her find a new apartment, and she opened just about every listing that came from them. She also says she opens every thing that comes from MediaPost. That's good.

Â

Â

Next story loading loading..

Discover Our Publications