• by Kelly Samardak , May 27, 2008

The Party, The Location, The Reason (like we need one!)
The date that will live in infamy
Launch parties, cocktail parties, new media meetups, and rebranding hullaballoos: all are perfect fits for Just an Online Minute! Send your invitations to kelly@mediapost.com and flash your party in the faces of over 30,000 readers daily.

Remember when we were young and this party blog first launched? Ahhh, those were the times. Back then it was big hair, acid washed jeans, New Kids on the Block, and thick and chunky neon earrings. Ok so maybe we launched a couple weeks ago, and maybe the previous list is still, somehow, in style, but one thing is for certain: Just an Online Minute has only just begun and there's already so much to see!

Back in the day, when "Beverly Hills 90210" needed a recap episode to get the late joiners up to speed they'd do a sort of "remember when..." clip montage. Brenda and Brandon's first day at West Beverly High, Brenda and Dillon break up, Donna Martin graduates, Brenda pretends she's from France, Kelly hearts coke. I think we need a little 90210 up in here. [insert squiggly lines of the way-back machine]

It was definitely time to slap the arm and inject some fun, glitter, and miniature grilled-cheese sandwiches into our media world veins. And what better place to begin creating track marks than in the city that only sporadically disco naps: New York. Thus, Just an Online Minute was transformed and relaunched to cover your parties, your people, your pickletinis. Yes, your function (function? That sounds like a plumber's convention), any function, fits.

So far, you've been my virtual +1 (a highly coveted position) at the Friar's Club, where VCU Adcenter re-christened itself the new VCU Brandcenter in the company of pious men in robes. Minus the robes. Throw out the piety, too, judging from the flowing vino and close talkers.

Remember how we waited in line at the "clear bar" at the Innovative Advertising Awards? Oh man, that was fun. My favorite part was when I put my full martini down to stand on a chair and snap a pic of the mingling creative guests -- only to return and discover it had been kidnapped! Red accents and tech toys enhanced the show, presented in the slippery Samsung Experience.

Who could forget the meat plate served up by the generous folks at Oxygen? Tanisha, Tori, and tubes of meat greased the pipes for the rebranding of Oxygen from Oh! (like (Oh! I can't believe I'm watching Oxygen) to "Live out loud!" with Oxygen, which is on my to-do list, with a now slightly askew O. It's alright -- we're all a little askew. I can say this because I've met some of you.

And finally, who can forget breakin' the law Judas Priest style with those against-the-grainers at PostAdvertising.com. That percolating sound you hear is the brain burbling of founder Jeremy Greenfield, a renegade of sorts in the advertising atmosphere. You obviously have the cool party that night if a whole company has forbidden its employees from attending. They still came; so there!

This is just the beginning, my mingly media mavericks. My calender is speckled with everything from the black tie 2008 The Art & Technique of the American Commercial at MoMA (you BET I'm excited about THAT) to a 36-hour nonstop party in Vegas for a Thrillist launch -- and you'll get the inside scoop. Yes, I packed my travel-sized defibrillator.

Feed your Just an Online Minute addiction: Invite kelly@mediapost.com and you'll get the Just an Online Minute treatment!

Flip through the photos of everything covered so far!