Granted, it's not across the board, and it's also not for new vehicles, either. Still, for a company that traditionally has given wide berth to national incentives that often move metal at the expense of brand equity, it's a big change.
For the first time, Toyota is offering an annual percentage rate (APR) program for select Toyota Certified Used Vehicles. The national APR program offers eligible customers a 2.9% interest rate up to 66 months, and applies to its biggest vehicles: certified used Tundra pickups and Sequoia SUVs. The deal runs through July 31.
Toyota says it sold 95,260 certified pre-owned vehicles this year through
April, an increase of 7.3% versus the period last year. Calendar year through April 2008, Sequoia posted certified used sales of 2,464 units while Tundra recorded certified used sales of 6,728