• June 6, 2008

Vidsense, a pay-per-click video network, has appointed creative consultants, the Brothers Einstein at The New EPA, as agency of record to handle re-launch marketing and PR.

With 50+ years of senior media and marketing experience between them, the Brothers Einstein bring a contrarian perspective to the retro-evolutionary Vidsense business model.

"The Vidsense business model will doubtless become the de facto standard for online video advertising," Jeff Einstein said. "Our job is to help ensure that the Vidsense brand becomes synonymous with online advertising success."

--Tanya Irwin