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M&Ms, Nascar Offer Contest For 'Colorful Fans'
June 10, 2008
Mars Snack Food's M&M brand and Nascar are launching "The Most Colorful Fan of Nascar" contest, in which fans can upload photos to Nascar.com for a chance to win; the campaign runs through Oct. 11
with weekly winners.
Five finalists will win trips to the Ford 400 in Homestead, Fla., on Nov. 16, where they will be feted. "The Most Colorful Fan of Nascar" will win a Tissot wrist watch
and a VIP trip for two to the Richard Petty Driving Experience.