• by Ross Fadner , June 16, 2008

MediaPost Editor Joe Mandese said he's heard the Nielsen system described as ‘absolutely wrong but relatively correct'. Indeed, the more everything changes, it stays the same, panelist Andy Von Kennel of Measure2x quipped, as creative shops and their measurement firm cousins fish around for that elusive metric that marketers like to call "engagement."

Will there be a universal standard? In the meantime, online video suppliers are striving to supply clients with as much performance data as possible--even if clients don't necessarily understand it. Notwithstanding the education gap, Beyond Interaction's Jeff Malmad said the bottom line is that, "Online video works. Period."