• by Joe Mandese  @mp_joemandese, June 23, 2008

Whether social media is a bubble or not, Forrester's Bernoff said social media â€" unlike the last recession, which contributed to a dot.com crash â€" is likely to be resistant to any economic downturns.

Showing recent Forrester research indicating that social media platforms such as social networking, user-generated content, and blogging are unlikely to be cut, Bernoff said, “All of these platforms are recession resistant.”

“Does anybody know why,” he continued? “It's because they work on word of mouth. In a recession, awareness is impacted. This is a group of technologies that will continue to be healthy even in the face of an economic recession.”