Commentary

The Future Of Media May Be George Jetson

Of all the metaphors used to describe online advertising widgets, Social Vibe's Joe Marchese chose to use one invoking a 1960s futuristic cartoon show. “I still don't know what [widgets] are, but I know that Spacely Sprokets made those,” Marchese said, alluding to George Jetson's employer.

Anyone remember the name of Spacely's chief competitor in the widget space? It was Cogswell Cogs.

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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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