If imitation is the sincerest form of
flattery, the NBA must be feeling pretty good these days. Not since Las Vegas assured us "What Happens Here, Stays Here" has an ad been so satirized as Goodby, Silverstein's campaign for
the NBA's "There Can Only Be One" campaign. The TV spots, which use a split screen to combine the faces of two NBA players simultaneously reciting a monologue about competition, have
inspired parodies ranging from the low - adult-themed YouTube rip-offs - to the prestigious - the cover of Time's May 4 issue, which fused Barack Obama's face with Hillary Clinton's under
the headline, "There Can Only Be One."
But the ultimate sign of cultural penetration? Even the parodies are now being parodied. On May 17, Saturday Night Live turned the Time cover
into a mock political ad, thereby completing the circle of satire from TV to print to back again.
Apparently, there can be more than one.