â€œIt's about the identifiers,â€ said Andrew Monfried, Founder and CEO, Lotame. â€œHow you're [consumers] are engaging with the networks.â€
How are the results changing?
â€œNew data points,â€ said Monfried. â€œTime spent doesn't matter? We completely disagree.â€ â€¦ â€œThe true question is how you're going to monetize hits 6 through 60.â€
â€œWe've seen more aggressive pass-along when it works,â€ said Samantha Skey, EVP, Strategic Marketing, ALLOY Media and Marketing.