• by Gavin O'Malley , Staff Writer @mp_gavin, June 23, 2008

“It's about the identifiers,” said Andrew Monfried, Founder and CEO, Lotame. “How you're [consumers] are engaging with the networks.”

How are the results changing?

“New data points,” said Monfried. “Time spent doesn't matter? We completely disagree.” … “The true question is how you're going to monetize hits 6 through 60.”

“We've seen more aggressive pass-along when it works,” said Samantha Skey, EVP, Strategic Marketing, ALLOY Media and Marketing.