The ads suck, according to Andrew Monfried, Founder and CEO, Lotame. Explaining the relatively low click-through rates most ads targeted at young users have has less to do with the precision of behavioral targeting in social media, than it does with the quality of the ad messages.
â€œOne of the reasons why kids are turning off advertising is they are seeing ads that are absolutely horrific,â€ he said. â€œAnd often times, they've seen it 4,000 times. So they're not clicking.â€
Monfried's solution: â€œHow about this. Less ads. Less ads period. And make the ones you have more valuable.â€