• by Joe Mandese  @mp_joemandese, June 23, 2008

Social Vibe's Joe Marchese threw a rate bone to the “punch the monkey” type ads that have become the bane of online creative.

“I'm beginning to think the Punch The Money ad is a good ad,” Marchese posed during the Q&A section of the OMMA Social behavioral targeting panel, “because I use it all the time, and I hear it mentioned at all the industry conferences. It must be effective.”