Sprint's TV campaign to get in touch with its consumers invited people to email its CEO, Gary Forsee, only to receive a automated â€œthank youâ€ form letter.
â€œI didn't really believe it to begin with,â€ said Josh Warner, President, Feed Company.
Other marketers guilty of launching socially-driven sinkers? Wal-Mart, for one.
â€œThey can't seem to be honest with the consumer, and that's what keeps messing them up,â€ said Michael Nicholas, SVP, Managing Director, Carat. To his credit, Nicholas took the time to tell the OMMA audience that Wal-Mart had actually fired Carat.