“We use close rates (really conversions,†said Pike. “But we're trying to migrate away from that.â€
Then, “There's net promoter rate -- Is it improving our brand equity?â€
Finally, “Gross margin dollars per year (We hope to bring that down to per customer per year,†said Pike. “Looking at bottom line revenue, rather than top line revenue.â€
“We used to use impressions,†Pike added.