P&G's Luvs Posits Savings In New Campaign

  • June 26, 2008
Comedienne Anita Renfroe is backing P&G's Luvs brand with a comedic song and online video -- a sequel to the original "Mom-sense" set to the "William Tell Overture" for view or download for free exclusively at Luvs.com.

The song pitches a $5 coupon offer. The effort is part of a brand campaign designed to encourage moms to take a stand to demand more for less cost. The campaign comprises new animated print and television, as well as in-store displays and a supporting online banner campaign.--Karl Greenberg

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